Tricia trained as a dietitian but evolved her career to include an MBA with a specialty in Internet marketing which probably explains her love of healthy cooking and marketing. She has spent much of her career building brands for online and offline businesses in the food, beverage, OTC drug, financial and hospitality industries. Tricia is renowned for her research and problem-solving skills, and she parlayed this strength to launch a variety of products for Berry Health, Boots Healthcare and Wrigley Canada, as well for a number of not-for-profit organizations.
In the last few years Tricia has evolved her communications expertise into the online world and has personally trained with online gurus such as Alex Mandossian, Derek Gehl, Jody Colvard, and Matt Bacak, to name a few.
Tricia is quite the foodie, and has probably taken more cooking classes than Julia Child and Jamie Kennedy combined. In fact, she has a legion of friends who would commit a criminal act just for an invitation to one of her swell dinner parties.
With degrees in Food Science and Education from McGill University and 7 years marketing at Best Foods Canada, Karen King created her sensory company in 1985. Karen's continuous learning has led to the development of numerous innovative techniques for optimizing product performance: including Creative Kid's, Sensory Speak and The Consumer's Mind Online tool.
As a consulting and training company, Karen King and Associates Inc. have provided creative sensory services to major product companies across Canada & the US including: Ault Foods, Beatrice Foods, General Mills, Hostess Frito Lay, Kraft Foods, Lipton's, Mead Johnson, Primo Foods, Wrigley Canada and Searle Canada.
In 2005, Karen's business and life partner; winemaker, Jamie Macfarlane opened up The Ice House Winery in the Niagara region. Working with Karen's research and sensory skills, Jamie developed Northern Ice, a trio of Icewine products that have all won international acclaim and Grand Gold medals from Monde Selection; the oldest and most representative organization in the field of Quality Selections in the world.
Karen's approach to product optimization is called Brand Sense; believing that when a product's sensory drivers clearly match its key emotional, functional and imagery drivers the product's essence is captured.
Modesty aside, Jacqueline is arguably the most well-organized account person and recipe collector this side of the Zambezi River. She is also a lifelong learner and slow-basting aficionado.
After obtaining a three-year Advertising Diploma at Centennial College, Jacqueline successfully completed the two-year Institute of Canadian Advertising program. She furthered her career to study Business Administration at York University. Jacqueline has managed numerous marketing accounts throughout her career, and has teamed with Tricia for nearly 20 years, in addition to taking on a smorgasbord of freelance assignments.
Jacqueline's current passion includes mastering the finer points of online traffic generation and conversion, a challenge she relishes as much as she relishes fine relishes and chutneys.
Eddie shamelessly admits that coding and Web designing excite him like a kid in a candy store. It's no wonder. A graduate from Montreal's Concordia and McGill University, Eddie's software technology and computer graphic skills led him to positions as a network administrator, developer and Webmaster of intranet applications, as well as online/offline creative director for Luxe and Privilege, two nationally distributed niche magazines.
When it comes to life outside the Web universe, Eddie enjoys a "bon vivant" attitude to everything he participates in. Fluent in English, French and Cantonese, Eddie loves to cycle, hike and ski, and his Montreal upbringing has given him a taste for exquisite French and Japanese cuisine. In addition his mastery of the Web, Eddie is a master of Sushi, in particular, killer Maki rolls.